The Daily Mail has fil🏅ed an antitrust lawsuit against Google, claiming the search giant wields too much advertising power and newspapers see little in retuꦦrn.

As Google has grown from a search engine to an advertising behemoth, it has exerted an increasing level of control over the entire advertising process. The company now controls the ad exchange, ad space on puღblishers pages and the inventory of available ads.

According to , Thཧe Daily Mail has had enough and is suing Google.

“The lack of competition for publishers’ inventory depresses prices and reduces the amount and quality of news available to readers, but Google ends up ahead because it controls a growing share of the ad space that remains,” the lawsuit said.

The lawsuit adds♌ to a growing list of suits Google is facing, including one by the , as well as one by a .